Tinder, the famous dating app, is preparing to offer a virtual in-app currency for users who want to increase their chances of finding someone to match with. The currency was tested with a restricted number of users at first, but it will soon be available for anybody on the network to earn…or buy with real money if they run out sooner than planned.
Users that remain active and up-to-date on the site will be able to earn free coins. However, much as with in-app game purchases, you’ll be able to pay real money for them. Tinder bonuses such as Super Likes and Boosts may be purchased with the coins to help you discover the greatest potential match.
Super Boost, for example, is an upgrade that allows users to bypass the queue and be viewed by more prospective mates. As a result, you have a better probability of matching with someone. Use the app to earn coins that may be redeemed for Super Boost instead of purchasing.
Tinder works on a freemium basis, which allows you to use the app without having to pay for it. Users may pay $10 to $30 per month for additional features including more specific filtering, Boosts, and the opportunity to view people who have shown interest in your profile.
Tinder’s parent company, Match.com, has stated that Tinder users are more willing to pay than ever before, citing modest market tests done last spring as evidence. Tinder CFO Gary Swindler told Bloomberg, “[The currency] will play an essential role as the Tinder experience grows and becomes more immersive, because virtual cash is helpful in the context of gifting digital products.”
Tinder’s in-app currency, which will be accessible later this month, is part of the company’s aim to provide a deeper online experience for users, expanding beyond the typical “swipe right” technique of matching individuals for romantic relationships. Tinder, which is owned by Match Group Inc., expects the virtual currency to expand the app’s earning potential. During the company’s second-quarter earnings call, Chief Financial Officer Gary Swidler stated that Tinder customers’ “propensity to pay has improved dramatically.”
According to Bloomberg, users may also pay money to obtain coins. This allows users to benefit from the advantages without having to pay cash, and it may also boost the number of individuals who spend money once the coins have run out.
Match Group Chief Executive Officer Shar Dubey stated during the company’s second-quarter earnings conference in August that Tinder tested the currency function in minor areas and was encouraged with the results. According to Statista, Tinder is the most popular dating app in the United States, and despite its reputation as a hookup site, it has played down its image. Later this month, the currency will be available in Australia (which was picked since it symbolizes the app’s worldwide user base).
